Nov 29 1999
Preselling a Product for Better Conversions
Are you an affiliate marketer or product creator? If so, and you have never bothered with learning how to write presell copy, then your marketing machine is not all it could be. Let’s take a serious look at how you can begin building a foundation that will give you the power to persuade with preselling.
Many affiliate networks, such as Clickbank, have no problems with offering bonuses when you promote the products from their vendors, and that can be an effective approach.
The only way you can find out why people are not buying from you is to track, test and optimize. For example, let’s say that you’re promoting an ebook written by an expert. What you choose to do for a bonus is totally up to you, and we encourage you to be creative. Adding something like an interview as incentive to the ebook you’re promoting will give you a much better leverage as it will attract your target audience and get them to buy from you. Never think that great bonuses will not sway people in their decision-making process about doing business with you. Testing and tracking are not tough to do, and the benefits from doing it can be tremendous. Also, related to that is when you want to investigate an approach or technique ismilar to affordable seo service but do not want to roll it out in full force. We think most rank beginner courses about online marketing either do not mention testing at all or perhaps gloss over it.
Essentially, you are looking at a learning curve that can be intimidating, and it can cause you to either become paralyzed or decide to blow-off critical elements. The scope of some projects can quickly and easily overwhelm a lot of newer marketers, and in that case do some testing and see what your results are. The extent of what will be involved in any test situation will be determined by your primary method of marketing.
Have an open mind to what you can do, and in this instance we are thinking about all that is possible with using your own website as a test platform. Then you simply track your results and measure conversions.
If the product you’re preselling is something you haven’t used personally then look for positive feedback given by other people within your niche. It is possible to paraphrase testimonials if they come from the sales copy you are sending people to from your site. A testimonial exists for a reason, and that is why you should make every effort to find something you can safely use – meaning you ask and do not just take it. Anymore, the Federal Trade Commission (FTC) is coming down hard on IMers and affiliate marketers for essentially lying about things like testimonials, etc. One thing to be avoided at all times is tipping your hand so people feel like this is really some kind of watered-down sales copy.
Product selection is a process that is so important to get right because not getting it right will be disastrous. The best products are those that your market continues to buy year-round and every year, as well. There is just something really different when it comes to crafting presell copy, and it usually proves to be much less stressful than writing copy that sells. Nothing beats preparation and being organized with all you need right in front of you before you begin writing.
Never sabotage your hard work by sending the wrong traffic to your presell because it must be your target audience.
Also, another component of preselling is to be extremely sure you know as much about the product or service you are marketing.

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